What is Brand Magic™?
Brand Magic™ is self-paced, simple and designed to prevent overwhelm so you feel supported and guided the entire time.
In just 5 easy-to-understand video lessons, you'll create WOW-worthy branding, complete with a customized font family, color palette, brand identity and brand voice in your very own professional brand style guide.
Are you a small to medium business owner struggling to stand out?
The key to standing out is communicating what your brand stands for.
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You started your business for a reason,
and you only get ONE chance
to make a great first impression.
But how? The Answer:
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Module 1: Mindset Rituals
for Clarity, Confidence and Abundance
We’ll cover:
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Why Mindset is So Important: Where your attention goes, your energy flows- learn ways to stay energized through the course and the creative process
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The One Mindset Hack to Help Manage Stress: Don’t just think of this as a project, think of it as a party
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How to Leverage the Reticular Activating System to Easily Manifest What You Want: Here’s how to put your subconscious to work for you.
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Clear Goal Setting: Get crystal clear on your business and branding goals
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Module 2: Branding Fundamentals +
Trademark Protection
We’ll cover:
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Branding vs Trademark: How they’re different and yet complimentary
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Trademark formula and distinctiveness: What counts as a weak or strong trademark
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Types of trademarks: It’s not just words and colors, but patterns and so much more
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Module 3: Brand Basics:
Build Your Brand from Your Business Plan
We’ll cover:
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The Business Plan: Using the 3 P’s to efficiently build your branding
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Customer Perception: The importance of accurately pricing your products/services
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Business Channels: Understanding offline and online channels
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Module 4: Advanced Brand Concepts
We’ll cover:
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Brand Elements: A deep dive into brand components such as brand voice, tone and personality
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Colors and Shapes: The psychology behind these and what they truly mean
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Fonts: Script, serif, sans serif and more- they all convey unique messages
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Module 5: Completing Your Brand Style Guide
We’ll cover:
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The Brand Style Guide: What it is and why it’s essential to branding
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Different Ways to Create a Guide: Simple, free, and/or paid resources to easily create and revise your guide so your brand stays consistent, professional and protected
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Best in Class Brand Style Guides: Examples to educate and inspire you.
YOU WILL ALSO WALK AWAY WITH A BETTER UNDERSTANDING OF:
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Basic brand psychology so you can be intentional about creating or rebuilding your brand
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The basics of how to create a strong, protectable trademark
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Simple strategies to keep your brand and trademark consistently top of mind for your ideal customers
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Mindset techniques to ease and flow through the course
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As an added bonus: My formulas and shortcuts to help you move quickly from brand ideas to execution
WHY I CREATED THIS COURSE
It's my highest joy to help women entrepreneurs find their passion and live their purpose, and be well paid in the process.
I designed this course to help busy business owners create stress-free branding quickly that makes a great first impression, gains customers and grows revenue.
To help business owners uplevel, I’ve poured my 20 years experience in marketing, 10+ years in law and tech/social media into this course to give you essential, and easy-to-understand, branding concepts you can use in your business right away.
FAQS
1. When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
2. How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
3. What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us within the first 14 days, and provide us screenshots of your completed worksheets and homework to date, and we will give you a refund.
4. What makes Brand Magic™ different than any other branding course?
Attorney-created content based on expertise across law, branding, traditional and online marketing, entrepreneurship/start ups (20+ years marketing and 10+ years legal experience!).
5. What is Brand Magic™?
Brand Magic™ is a comprehensive branding course that includes essential, easy-to-understand guidance to help you create a strong, legally protectable brand. It does not cover logo design or technical design software, such as Photoshop.
